Make Money Online #8 – CPA (Cost Per Action) Networks
Rather than contracting with websites, per se, these companies recruit an affiliate, which is commonly called by publishers as ‘Affiliate Marketing’, to promote performance-based offers. These promotions are frequently done via e-mail. The affiliates get paid only when the prospect completes some specified action such as submitting a registration form or downloading some software. As the advertiser, you would set the specific action that must be taken by the prospect.
The less intrusive the action, the less you would pay. For instance, some advertiser will pay whenever someone submits a simple form that asks only for the prospect’s zip code. Because there is little resistance to submitting this kind of information, the leads thus generated aren’t as valuable as the leads that include an email address or phone number.
However, you may find that the submission of a zip code is enough to engage prospects in your sales process and entice them to make a bigger commitment through the submission of their contact information.
As the advertiser, you can specify whether or not your offer can be incentivized – which refers to the practice of the promoter giving some kind of bonus to anyone who completes the prescribe action. It generally yields a higher number of lower-cost, less-valuable leads.
Below are some of the CPA Networks that still alive and giving more money!
121Media, known as Phorm now, is a Delaware, United States-based digital technology company known for its advertising software. Founded in 2002, the company originally distributed programs that were considered spyware, from which they made millions of dollars in revenue. It has since stopped distributing those programs after complaints from groups in the United States and Canada, and announced it was talking with several United Kingdom Internet service providers (ISPs) to deliver targeted advertising based on the websites that users visit.
